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BANNER ADVERTISING, LONDON & UK |
Banner advertising is one of the oldest forms of online marketing
& can benefit businesses by; raising brand awareness, reinforcing
brand recognition & encouraging new or return traffic
to a web site.
Banner adverts are traditionally the graphical strips commonly
seen across the top of web site pages although in recent years
different forms have emerged – different sizes, media-rich
adverts featuring animations & movie-style effects, some
that pop up or float across pages, others that appear between
page clicks & more.
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BANNER ADVERTISING - IS IT EFFECTIVE? |
There has been a debate about the effectiveness of banner adverts
ever since they first appeared. The click-through rate (people
clicking on the ad to visit a website) can be relatively low.
But it's not on click-throughs alone that you should assess
banner advertising effectiveness. For instance, every time
someone sees a banner advert, they are being made aware of
your brand. Also, when current customers see a banner advert,
they are likely to feel good about the association & will
be encouraged or reminded to bring repeat business, whether
they click or not.
Most banner advertising campaigns are sold in blocks of 1000
page impressions. This means if you buy, say, 30,000 page impressions
at a price of £25 per thousand, the campaign would cost
30 x 25 (£750).
Pages containing that advert would be presented 30,000 times
during the course of the campaign. The web site the advert
is appearing on will be able to provide detailed statistics
for the campaign. (This is also true for click-through payments.)
From these, & your own web site usage logs, you can assess
the click-through effectiveness & the return on investment.
With click-through payments, you pay an agreed amount for a
fixed number of direct clicks on their advert & the campaign
runs until the total of clicks have been made. Again, the
site the advert appears on should be able to provide detailed
statistics for the campaign.
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WHAT ARE THE DIFFERENT BANNER ADVERT TYPES AVAILABLE... |
| Static Banners |
Animated Banners |
HTML Banners |
| Flash Banners |
Skyscraper Ads |
Layer Ads |
| Pop Up Ads |
Pop Under Ads |
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BANNER ADVERTISING - HOW CAN BOLD IMAGE HELP? |
After a detailed consultation, Bold Image can design & create
any type of banner advert & advise you on the best type
of campaign to pursue. |
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WEB DESIGN |
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Bold Image offer a range of low cost web design packages to suit all budgets.
 BUSINESS
FIRST - FROM £750
Everything you need to get your business online [MORE  ]
 BUSINESS
ADVANCED - FROM £1250
A great value web design package for the more demanding client [MORE ]
 BUSINESS
SHOP - FROM £1500
All you need to set up & run your own online shop [MORE ] |
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 CLICK ON A LOGO & VIEW OUR WORK |
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